It is normally witnessed that the people from villages who come to cities in search of livelihood, hardly go back to their villages. The prime objective of Ganga Sewa Sanstha is to reconnect those people to their respective villages. This initiative has been named as 'Mera Gaon, Mera Teerth' (My Village, My Pilgrimage). To achieve this objective the members of the Sanstha and also other people are motivated to start any of the Sewa activity in their respective villages after their ancestors.